Areté

Branding ✿ Packaging

Areté is the only line of professional hair products that helps stylists revere and unlock the alchemic powers of nature. Spanning continents and cultures, alchemists have sought the transformative secrets of nature for millennia. Areté continues this pursuit of a fuller, more excellent existence by developing products that combine old-world traditions with modern technology. Through this, we’ve unearthed a golden era for the modern day alchemist - the stylist.

Two bottles of ARETE Volumizing & Sculpting Elixir with black caps lying on a textured beige surface, casting shadows.
A beige background with black text outlining the company's mission to make masterful products that nurture people and treasure the planet, promoting wellness through dedicated effort and quality ingredients.
A bottle labeled 'ARETÉ Volume & Sculpting Fluid' with ingredients including organic aloe juice, botanical hyaluronic acid, olive oil, and sacred quinia, placed on a decorative yellow glass stand with a dried branch nearby.
Two bottles of ARETÉ hair styling products on a white surface, with a hand adjusting the cap of one bottle, and a seashell nearby, against a neutral background.
A minimalistic illustration of a woman with flowing hair, surrounded by rays of sunlight, representing the goddess Aphrodite, with descriptive text about pearls, sun rays, and Aphrodite's symbolism.
A classical painting of a nude woman with long red hair standing on a large seashell, with a landscape background. Venus/Aphrodite
Three bottles of ARETÉ skincare products on a beige surface, casting shadows in different directions.
Three dark-colored bottles of hair wash with pump dispensers on a white shelf, labeled 'ARETÉ', in a shower niche.
Outline drawing of a cleansing milk bottle labeled 'ARETÉ' with a pump dispenser on a dark background
A woman with curly hair on the left and a bottle of Areté Curl Contour Texture Spray on the right.
A woman with red hair sitting against a black background, wearing a black backless top with ruffled straps, and text listing ingredients such as Palo Santo, Black Seed Oil, Sun Harvest Saffron, and Pracaxi Oil.
A dark green glass bottle with a black dropper cap labeled "ARETÉ" and "Healing Hair Ceremony Serum", sitting on a beige surface with a beige wall behind it. The shadow of the bottle is cast on the wall.
Two green jars labeled Arete, stacked on a large beige stone in a beige and white setting, surrounded by gold-colored objects including a candle, a small bottle, and a bowl.