Curlstate

Branding ✿ Packaging

Curlstate was born from the desire to create luscious, effortless curls without the chemical overload. Their curl-first formulas prove that natural beauty can be achieved without compromise. Backed by science and real results, Curlstate is cultivating a community that celebrates confidence, empowerment, and inclusion.

A woman with curly hair and closed eyes standing outdoors near a body of water, with trees and a boat in the background, and the word 'Curlstate' overlaid
A clear bottle of curlstate balance gentle purifying shampoo with a white pump, floating on water with ripples.
Two women enjoying a lakeside view with mountains in the background. One woman with curly brown hair is sitting on a stone railing, smiling, wearing a pink floral dress. The other woman with curly black hair is standing beside her, wearing a white dress, leaning on the railing.
A clear bottle of moisturizer with a pump dispenser labeled 'culstate replenish' floating in a blue sky with white clouds.
A woman with curly hair wearing sunglasses and a yellow top outdoors, smiling with a background of blooming bushes. Text overlays say 'specially formulated with curl-loving botanicals, oils, & peptides.'
Text written in a spiral reads: "living in a curl state of mind" on a plain white background.
Collection of Curlstate hair care products including shampoo, conditioner, and scalp treatment on a light blue background.
A hand holding a clear plastic bottle of Curlstate define hydrating styling gel against a light blue background, with a product label visible.
Young woman with curly hair holding an ice cream cone by the water, looking at the camera with a slight smile, with a quote about living in a curl state of mind overlaid in a spiral.
Three women enjoying outdoors near water and mountains, one wearing sunglasses and smiling, another in a polka dot dress, and a close-up of a woman with curly hair
Diagram showing various ingredients infused in skincare products, including shea butter, castor oil, argan oil, copper peptides, and emu oil, on a light blue background with circular icons.
A skincare product named 'curlstate recover' in a clear glass bottle with a white dropper, placed next to its white packaging box, against a light blue background.