Side-by-side photos of woman with curly hair, both highlighting curly hair styling products. Greta Wilson Not Your Mother's ULTA Endcap

ULTA Display

Credit
Summer Krecke ✿ Art Director

Greta Wilson’s Summer Hair Vibes

A vibrant endcap was created for ULTA Beauty featuring influencer Greta Wilson and her viral TikTok wavy hair routine, blending her signature sun-kissed style with Not Your Mother’s brand identity to strengthen authenticity and follower engagement. Products are merchandised in a step-by-step flow that mirrors her routine, guiding shoppers from prep to finish.

Display of Summer Hair Vibes hair care products from Not Your Mother’s, featuring various sprays, gels, and shampoos with vibrant packaging and promotional images of women with styled hair. Greta Wilson Not Your Mother's ULTA Endcap
A young woman with long wavy hair holding a small container of eye cream near her temple, looking to the side with a slight smile. Greta Wilson Not Your Mother's ULTA Endcap
Promotional image showing two women with textured, blonde, curly hair, each with a set of hair care products. The left side features a green background with text about frizz-fighting hair products; the right side has a purple background with text about beach-themed hair products. The woman on the left is smiling, wearing a pink top, and holding a spray bottle. The woman on the right is winking, dressed in a green top, with her hand near her chin.
A woman with long blonde hair smiling and holding a spray bottle of refreshing mist labeled 'Clean Freak' against a pink background, with bright orange text on the left promoting sunny day refreshers and summer freshness.
A young woman with curly blonde hair, smiling and squatting, poses next to shelves of hair care products in a store. She is wearing a blue and white checkered dress and sandals, with her hands near her face in a playful gesture. The shelves display various hair sprays and styling products labeled for summer hair vibes.