Packaging Design

Client
Not Your Mother’s

Summer Krecke ✿ Art Director

Claire Minoui ✿ Sticker Illustration

Greta Wilson’s Study Haul

Not Your Mother’s partnered with influencer Greta Wilson to create a back-to-school themed kit focusing on Greta’s viral routine for waves and curls. The kit launched in every ULTA in the US and included a free sticker sheet inspired by Greta’s videos.

Bright pink background with playful doodles and the phrase 'Not Your Mother’s Greta Wilson' in colorful bold letters, separated by a pink heart.
A smiling woman with curly blonde hair holding a tube of Not Your Mother's Curl Talk hair product, against a pink background.
Collection of colorful Greta Wilson stickers, including a girl with wavy hair, a quote about hair, a notebook with 'Great Hair Day', and text celebrating Wavy Hair Day.
A pink box containing three curl defining products from the brand "Not Your Mother’s." The box features a woman with curly blonde hair holding a product, and text promoting a study haul with 30% savings. The products include mousse, curl defining cream, and gel, with a background of green plants.
Pink study guide box for Greta Wilson with stickers inside, featuring her nickname 'Not Your Mother’s' and promoting her study haul with a photo of her holding a beauty product, stickers, and icons for cruelty free, gluten free, silicone free, and alcohol free.
Three images with pink backgrounds featuring a woman promoting and showcasing a skincare and beauty product line at a store.