Not Your Mother’s hit the road again to bring the brand to students at UCLA, San Diego State, Arizona State, and University of Arizona. Not Your Mother’s Movers tells the story of one of the biggest moments in the Back-to-School season: stepping into a new chapter. By bringing this story to life across campuses, NYM becomes part of the journey from move-in day through the routines that define the semester ahead. As one of the brands that students rely on and pack with them wherever they go, NYM helps every new place feel a little more like home.