Miscellaneous

Credits
Melissa San Vicente ✿ Creative Director

Summer Krecke ✿ Art Director

Not Your Mother’s

Not Your Mother's is a state of mind, bold, different and always evolving. We celebrate all of our differences and create high quality, salon inspired, clean haircare products for all generations. I regularly create various assets for social, e-commerce, in-store, and promotional materials.

Bottle of Not Your Mother's Curl Talk strengthening oil with pink and purple background, surrounded by pink gel-like blobs and bubbles.
Pink advertisement for a hair product called 'Curl Talk Strengthening Oil' featuring before and after photos of curly hair, with text about ingredients and benefits
Infographic about curly hair care with a background of pink, showing a bottle of curl strengthening oil, a smiling woman with curly hair, and instructions for strengthening, defining, and styling curls.
Three Not Your Mother's All Eyes On Me Wax sticks with colorful packaging, one standing upright, two lying horizontally, against a blue background with pink surface, casting a shadow.
Advertisement for NOT YOUR MOTHER'S 3-in-1 Wax Stick featuring a teal and white container with text, surrounded by pink and purple stars, displaying availability at Walmart with a 'Shop Now' button.
Purple-themed birthday advertisement for Curl Talk hair products. Features a birthday cake with purple frosting and white pearls, surrounded by photos of diverse women holding the products. Offers 30% off and details a sale with images of product bottles, quotes, and a call to action to join SMS for exclusive access.
A purple book cover titled "The Curl Talk Cookbook" surrounded by purple and pink accents, with two inner pages showing women with curly hair and hair care tips.
A two-panel advertisement for hair styling products from Not Your Mother’s. The left panel features text that says, 'We read your fortune and you're spending a fortune on your hair,' with a purple background and star accents. The right panel displays three products: Air-Dry Cream, Blow Dry Primer, and Smoothing Styler, each with descriptions of their benefits, on a purple background with star accents.
Screenshot of a music streaming app displaying the album "The Life of a Curly Girl" by Not Your Mother's, with track listings and album cover art.
A handwritten summer bucket list on lined notebook paper with colorful doodles, including a spray bottle labeled 'Beach Babe,' a cassette tape, and a tube of hair mask. The list includes activities like trying a new hairstyle, using sea salt spray, filming a GRWM, blasting music, doing a Target haul, road trip, sleepover, hair mask, biking, and hanging out with friends.
Book titled 'Not Your Mother’s Guide to Homecoming Hairstyles' with colorful text and decorative illustrations on a purple background.
A guide to hair chemistry featuring various hair care products. The image includes sections on Dual Action Curl Power Complex, Rice Curl Complex, Natural Barley & Rice Starches, and Active Bonding Technology, with product descriptions and benefits.
volumizing spray and a dry shampoo with a witch hat, set against a pink and green background. The right set includes heat protectant spray and curl enhancing oil, placed in front of pink flowers. Wicked Taylor Swift Travis Kelce
Colorful repeating patterns of the phrase 'CAMP NYM' in various colors including pink, purple, teal, peach, yellow, and green on a dark green background.
An advertisement for Not Your Mother's hair products, showcasing a variety of styling and haircare products with a back-to-school theme, featuring images of three women with different hairstyles.