Branding ✿ Event Design

Credits
Melissa San Vicente ✿ Creative Director

Claire Minoui & Taffany Miller ✿ Poster Design

Not Your Mother’s College Pop-Up

Not Your Mother’s hit the road with our first-ever Campus Pop-Ups, bringing the brand directly to students at Florida State University and Ole Miss. We set out to create an experience that brought our Y2K bedroom dream to life. The activation drew over 19,000 in-person impressions in just three days.

Two young women smiling and holding pink tote bags exiting a pink inflatable at Not Your Mother's haircare college event, with other people in line and a clear outdoor background.
Collage of beauty and hair care products, magazine covers, and portraits of young women with various hairstyles and hair colors. The collage features colorful backgrounds and text promoting hair care for all hair types.
A pink inflatable structure with various stickers and phrases, set up outdoors in a park-like area with trees and buildings. Next to it, four girls are walking past pink vending machines with an umbrella providing shade.
A woman with curly hair taking a selfie in a pink-themed room with clothing and decor.
A young woman with long, curly dark hair standing outdoors at an event, smiling at the camera, with a bright pink tote bag that reads 'mae character energy' and 'NOT YOUR MOTHER'S' on it. She has a smartwatch on her wrist and is posing against a pink backdrop with other people in the background.
Three magazine covers featuring diverse women and girls with different hairstyles, promoting haircare products and styling tips, on a pink background.
Group of young girls standing in line at a pink claw machine labeled 'Not Your Mother’s' on a sunny day, with trees and a building in the background.
A pile of pink compact mirros and clear claw machine containers with pink caps and a few with beads inside, stacked together.
People at a pink-themed event or exhibit with hanging beads, a circular display, and posters on the walls.
A round mirror with hair care product bottles arranged around its edge, set against a vibrant pink background with promotional posters attached behind.
Three separate images with vibrant backgrounds. The first shows a woman sitting on top of a large bottle of skincare product labeled "NOT YOUR MOTHER'S" with a pink gradient background. The second features a girl with red hair and face stickers, holding a tube, against a purple background. The third depicts a woman with long nails holding two bottles of skincare products labeled "ALL EYES ON ME" and "BEACH BABE," with a teal background.
People writing handwritten notes on sticky notes and attaching them to a pink velvet-covered mirror at an outdoor event. One note reads 'LIVING MY HAIR'S BEST LIFE!' and other notes contain positive affirmations.
A woman with curly hair, wearing a white t-shirt with pink text, accessorized with jewelry, and adorned with a heart-shaped sticker on her cheek, is outdoors in a park setting.
Collection of images showing young women at a pink-themed event, holding branded pink tote bags, interacting, shopping, taking photos, and participating in activities.